- Species Conservation Profiles
- Resource Library
- Working Group Portal templates
Our latest project was the release of the new Partners in Flight website. This is just phase I…completed in record time of 3 weeks! Phase II will be a larger site with more complex content offerings.
This site shows how great photography paired with minimal text really makes a pop!
I started a unique and exciting project three years ago: Nature Travel Network (NTN).
NTN is a multimedia travel website designed to promote and engage people in nature travel. It encourages people to dream, plan, and explore the farthest reaches of the world in search of birds, wildlife, and the joy of wild places. The site’s first iteration was nice but it was in need of a serious overhaul. So for most of the last year, in between scraps of time left over from work, family, and my own travel, I worked on completing the vision for NTN phase 2. Read all about it in this press release.
Thanks is due to the small army of people who helped make it possible, my partners in code, my writers, content managers and Associate Editor.
We just released the latest in a series of beautiful nature tourism products. This time, a “Special Event” website highlighting the first annual Honduras Birding For Conservation tour. Check it out.
Last month we finished working on an exciting web project for the Amazon Conservation Association. They needed a site to promote their birding lodges in Peruvian Amazon, Wayqecha, Villa Carmen, and Los Amigos, and we could not have been more pleased to help bring that to life. They have not yet made it live, but here’s a sneak preview of the home page.
We recently completed some print advertising work for a tour company. The first is a 5×7 postcard, the second is a 6 ft retractable banner for a trade show display.
In New York, the invasive species ‘PRISM’ network is tasked with educating and coordinating people on invasive species control and management. Last March, we released a website built for the Adirondack office, and yesterday we released a new website for the Finger Lakes office. In a few months, we will be releasing a new website for the Western New York office.
Even though each office is managed independently and has their own identify and set of partners, the common theme is ‘invasive species in New York,’ and the ‘PRISM network’.
We felt it was important to maintain a thread of relationship through each site, while preserving their own brand identity. Therefore, we chose the same design theme (WP-Bold), which gives the site its basic structure and functionality. Then we added unique branding, photos, logos, and content. So even though the sites are different, they appear in the same family.
The clients receive several benefits from choosing one contractor for the projects.
- Should the network ever decide to promote the umbrella identity in the future, it should be much easier to manage.
- Partners and recurrent site visitors can develop expectations for how to navigate among each of the sites to find information.
- The clients shared the custom work we did to display invasive species profiles (see one below for Alewife, an invasive species of fish). This includes the novel programming plus the images and content, which makes it easier and faster for each new website owner to complete their site. And who doesn’t love easier and faster?
The clients are also benefiting from each other’s experience in dealing with the web development process, which can be very confusing and daunting. They can rely on each other for advice and troubleshooting tips as time goes on.
It’s been a great pleasure to work on these two sites and I look forward to the next one.
THREE INVASIVE SPECIES WEBSITES
One of our greatest accomplishments of 2014 was to earn the business of three out of eight working groups in the New York invasive species network. Make that four working groups, because we developed a site for the first one way back in 2008 when we were cutting our teeth on WordPress.
We completed a site for the Adirondack Park Invasive Plant Program in March (http://adkinvasives.com/). We just contracted with the Western New York PRISM for early next year. And we are putting finishing touches on a site for the Finger Lakes PRISM as we speak. You can see elements of our design here:
For the clients (each independently operated), it made sense financially and energetically to have one company build out each site. Each sites includes an invasive species glossary/index that helps visitors identify and learn about invasive species, so we are able to share the technology, images, and content across each site, while allowing each client a different “look and feel” and organization. From the clients’ perspective, this saved time during the content strategy and content entry phase. It is a real privilege to help the invasive species put their best foot forward on this important subject.
In addition to these projects, we are working on a variety of website and communications projects including:
- One birding ecolodge website for an Amazon conservation group.
- One LAKE MANAGEMENT website
- One long-term contract for a BIRD HABITAT CONSERVATION GROUP
- Redesign of NATURE TRAVEL NETWORK (underway)
- One BIRD CLUB website (rochesterbirding.com)
- One Business Management/Development project with LOCAL LANDSCAPER
- One Online Marketing project with a TOUR OPERATOR
- Ongoing content development for a nonprofit organization http://senecawhitedeer.org/)
I (Laura Kammermeier) will have another busy year of travel and work ahead, especially now that I’ve been nominated as the President of my local bird club. I’m eager to dig in and help the club expand and make a difference in her community. I hope to hit the Rutland BirdFair and Africa sometime this year. Good thing I have a great team at home to keep things going when I’m away.
My Digital Nature is looking to help another three major clients in 2015. If you or someone you know is looking for web developer and communications company with great coding, design, and content writing skills, then the My Digital Nature team can help. Your word of mouth recommendation goes a lot further than a fancy brochure ever could.
Thanks, and may you have a prosperous new year.