A prestigious academic society asked me to help them develop a strategic communications plan to help them take a deep look at their target audiences and determine how best to communicate with them online. We spent months pouring over their internal planning documents and user surveys and developed a Strategic Communications Plan that helped the communications team, which was a remote team scattered across the U.S., focus on their communications needs and desires, understand their opportunities and challenges, and set priorities.

If followed closely, this 80-page plan will help their all-volunteer staff adopt the communications mission, agree on needs and opportunities, and collaborate closely on a new communications strategy.

1. Executive Summary
2. Strategy Overview
3. Strategic Communications Objectives
4. Target Audiences
5. Key Messages
6. Communications Tactics and Tools
7. Communications Action Plan
8. Campaigns
9. Evaluation Criteria