Oops! Turning Project “Afterthoughts” into Budgeted Plans

As part of our  website project, my client realized that after investing in the new branding we had developed for his website (logo plus website), he couldn’t just slap on his old PDF trip itineraries to the site – the difference in branding visuals was so large as to be disturbing — like unwrapping Velveeta when you’re expecting Camembert or tapping a Bordeaux to find a Gallo.

So we transferred the visual identity (branding) we had created for the website into a PDF template that he could use over and over again to create new trip itineraries. The client is on Mac, but doesn’t have sophisticated software. So we built him a template on Apple’s Pages program, which is just like Microsoft Word, but lighter and more adept for small projects with lots of images. Now, all the client does is opens Pages, opens a new template, enters his new data, saves, and Voila! Job is done.

After a modest learning curve, the biggest challenge for my client was finding time to transfer all the old PDF material over to the new format. Of course we are always available to do content entry and management at competitive pricing, but the client wanted to do the work in-house since this wasn’t included in our original website proposal.

A great lesson here is: a simple website project may evolve into several working parts. Even the minor parts can be much larger than you first realize. Taking (and investing) time with your consultant to work out the content strategy in advance, and looking at every aspect of your work flow, will help you better anticipate your project needs.

HiLoEcuadorPDF_cover HiLo_Itinerary_Ecuador

Introducing My Digital Nature!

mydigitalnatureMy Digital Nature is an evolution of the services provided by Laura Kammermeier, who for years has provided authentic, interactive, and content-rich digital marketing solutions to a variety of worldwide nature and travel organizations such as magazines, nature nonprofits, tour companies, tourism boards, and others. Her previous work in this area can be found at Birds, Words, & Websites and will now be carried out under My Digital Nature.

In addition to the new Multimedia Digital Document products, My Digital Nature provides a variety of services including freelance writing, content strategy & development, web/mobile media consulting/project management, social media coaching, and online marketing.

Through the strategic creation of websites and now, digital brochures, newsletters, and travel guides (see samples here), My Digital Nature helps clients craft compelling Web 2.0 solutions that answer the question, “How do we tell our story? How do we cut through the digital noise and make a meaningful difference in the community we’re trying to reach?”


More about Laura:

Laura is an online content strategist and digital communications specialist who blends nature, travel, and small business content with progressive technologies. She and her team of web designers and writers help clients modernize their message on multiple digital platforms by crafting, transforming, and/or repurposing existing content to reach today’s busy, distracted audience of nature and travel lovers.

Laura has a background in science, birds, and communications and has worked for several nonprofits before going solo in 2002. Former clients include The Nature Conservancy, Bird Watcher’s Digest, Cornell Lab of Ornithology, American Birding Association, and Tropical Birding Tours.

She is also well known among bird watchers as an independent travel writer who has covered destinations such as Belize, Virginia, Texas, and Israel. Her warm, affable, and personal writing can be found on her Birding & Travel blog which will remain at Birds, Words, & Websites.

Laura is also the Destinations Director for a nationally syndicated birding travel TV show, Nikon’s Birding Adventures TV, which is hosted by James Currie and airs on NBC Sports.

Laura is prepared to offer clients a full array of options for marketing their destinations among bird and nature enthusiasts.

Contact My Digital Nature for help in promoting your organization, destination, or nature-related service.

By the way: We’d be grateful if you would share this link with someone you think would like to explore multimedia digital communications. Thank you!