Owner Laura Kammermeier is a technical writer with a keen interest in nature, travel, and birding, especially where these topics intersect with people and technology.
When topics and issues become too complex, she untangles the web, digest its vital elements, and deliver it to readers in its most essential form. Her creative writing style trends toward the warm, intelligent, and engaging; she tries to persuade people to understand, care, and act. From time to time, she drifts into discussions of humanity or lifestyle.
Laura publishes her own Travel & Birding Blog, where she posts travel articles, app reviews, and adventures at the crossroads of birds, nature, and technology. She has also served as a contributing blogger to organizations such as the American Birding Association and Audubon Guides, and as an “Official Blogger” for birding and nature festivals.
Writing for the web may seem easy, but it’s not called the ‘web’ for nothing. It takes an extraordinary level of analysis and ‘three-dimensional’ thinking to sift through your desired messages and web outcomes to arrive at effective web copy. Laura helps define, craft, and publish your unique voice and messages online. More on content strategy.
Laura’s science background has given her experience in breaking down complex information into digestible chunks. As such, she can help synthesize your content and write conservation articles, scientific summaries, operations manuals, and more.
Business & Proposal Writing
Clients often know what they want to say, but often don’t have the bandwidth to see it through. What I offer is a commitment to your success, an analysis of messaging and voice relative to your intended audience, and an outsider’s perspective that allows us to produce copy that informs and engages your audience while not boring them with internal details.
She writes and manages the production of press releases, brochures/pdfs, electronic newsletters, e-books, résumés, proposals, grants, and annual reports.
Laura recently finished a Strategic Communications Plan for a national scientific society and a Digital Marketing Strategy for a client to marketing their new ecolodges.
Laura has been on both the front- and back-end of client newsletters. She worked as the managing editor and lead writer for the Spring, 2017 issue of Nature New York, a print newsletter of The Nature Conservancy of New York (Central & Western NY Chapter). She is the back-end designer and editor of the High Lonesome BirdTours newsletter. And she was the managing editor of the Intermountain West Joint Venture e-newsletter.
Previously she’s submitted newsletter articles to BirdScope (Cornell Lab of Ornithology), The Little Gull (Rochester Birding Association), The Cardinal (Ohio Ornithological Society), LakeLine (North American Lake Management Society), and others.
Magazines & Newspapers
Laura Kammermeier’s writing credits include iPhone Life, Nature New York, Birder’s World (now BirdWatching), Bird Watcher’s Digest, Do it Best Home Magazine, Rochester’s City Newspaper, Genesee Sun, and online publications such as Away.com and TheTraveler’sNotebook.com.
Laura was once the consulting web editor for Bird Watcher’s Digest, a niche nature magazine that has stayed ahead of the digital curve.